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]]> http://ryannelsononline.com/will-the-dsp-kill-ad-networks/comment-page-1/#comment-36 DSP Thu, 17 Dec 2009 18:27:21 +0000 tag:typepad.com,2003:post-6a00d8341c50bf53ef0120a75536f7970b#comment-36 Also to clarify every holding company with the exception of WPP is partnered with a tech company like MediaMath, Turn, etc. to run their backends. Agencies are terrible at tech dev and know it. Just so everyone understands, the holding companies are not investing heavily in their on tech IP. WPP is unique as they are leveraging the technology from 24/7 to run ZAP and B3. Also to clarify every holding company with the exception of WPP is partnered with a tech company like MediaMath, Turn, etc. to run their backends. Agencies are terrible at tech dev and know it. Just so everyone understands, the holding companies are not investing heavily in their on tech IP. WPP is unique as they are leveraging the technology from 24/7 to run ZAP and B3.

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