A shift is occurring in the relative importance to marketers of Social Media and Super Bowl advertising. As Coca-Cola, Pepsi, Audi, E*Trade and Unilever are demonstrating, the servant is becoming the master.
Tagged with: Audi • Augie Ray • Coca-Cola • Coke • Dove • E*Trade • Integrated marketing • Pepsi • Social computing • Social Marketing • Social networking • Super Bowl • Technographics • Television • Unilever
If you saw the headlines yesterday, you might be excused for thinking Twitter was in decline: “Twitter’s growth slows dramatically,” “Twitter popularity declines, growth slows down,” and “Is Twitter ‘Traffic’ Tanking?” But is the story the number of Twitterers or the habits of those Twitterers?
Tagged with: Augie Ray • Forrester • Josh Bernoff • Sean Corcoran • Social networking • Technographics
Interactive marketing, SEO and social media are a few of the marketing techniques Ryan Nelson has been perfecting for years. Ryan has developed marketing strategies for Clear Channel Outdoor, Sony, MLS, Usher, Macy Gray, University of Buffalo, Kooza, Prudential California and a list of many other large events and fortune 500 companies.
