SEO.com on Verge of Demystifying Foursquare’s ROI Potential

SEO.com to run free Foursquare campaigns for qualified businesses to profile in a Foursquare ROI case study. The study will determine whether the social media platform can be an effective marketing tool, and can deliver a significant return on investment.
SALT LAKE CITY – Can businesses make money with Foursquare? Right now?
That’s the question SEO.com will try … Read more

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Risk Avoidance and the ROI of Social Media, Insurance, Guitars and Tires

Much of the results generated by Social Media can be measured quantitatively and qualitatively: transactions, decreased customer service costs, increased awareness, improved sentiment, etc. But some of the advantages from Social Media cannot be measured, because much like investments in insurance and tires, the benefits come from risk avoidance. Why total and complete Social Media ROI may be impossible to measure but can be estimated.