A shift is occurring in the relative importance to marketers of Social Media and Super Bowl advertising. As Coca-Cola, Pepsi, Audi, E*Trade and Unilever are demonstrating, the servant is becoming the master.
Tagged with: Audi • Augie Ray • Coca-Cola • Coke • Dove • E*Trade • Integrated marketing • Pepsi • Social computing • Social Marketing • Social networking • Super Bowl • Technographics • Television • Unilever
On 01.03.10, In Brand marketing, Marketing Measurement, TV advertising, advertising, social media, by Augie Ray
If you track Social Media news, you saw the eye-catching headline: “Pepsi’s Big Gamble: Ditching Super Bowl for Social Media”. For the first time in 23 years the brand will not be purchasing a Super Bowl spot. Instead, it is sinking $20M into a Social Media program called Pepsi Refresh. The Pepsi Refresh site will allow people to vote for worthwhile community projects, and Pepsi expects to sponsor thousands of local efforts via this program. What does this mean to marketers?
Tagged with: Augie Ray • Cause Marketing • Food and Drink • Internet Marketing • Marketing Metrics • Pepsi • Social computing • Social Marketing • Social networking • Television • TV
Interactive marketing, SEO and social media are a few of the marketing techniques Ryan Nelson has been perfecting for years. Ryan has developed marketing strategies for Clear Channel Outdoor, Sony, MLS, Usher, Macy Gray, University of Buffalo, Kooza, Prudential California and a list of many other large events and fortune 500 companies.
