On 01.25.10, In Marketing Measurement, Word-of-mouth marketing, customer service, marketing, social media, by Augie Ray
Much of the results generated by Social Media can be measured quantitatively and qualitatively: transactions, decreased customer service costs, increased awareness, improved sentiment, etc. But some of the advantages from Social Media cannot be measured, because much like investments in insurance and tires, the benefits come from risk avoidance. Why total and complete Social Media ROI may be impossible to measure but can be estimated.
Tagged with: Augie Ray • B2B Marketing • Internet Marketing • Laura Ramos • Life Insurance • Listening • Risk Avoidance • ROI • Social computing • Total Economic Impact
Interactive marketing, SEO and social media are a few of the marketing techniques Ryan Nelson has been perfecting for years. Ryan has developed marketing strategies for Clear Channel Outdoor, Sony, MLS, Usher, Macy Gray, University of Buffalo, Kooza, Prudential California and a list of many other large events and fortune 500 companies.
