Ryan Nelson

What are the different “SEO” Search Engine Optimization strategies companies can benefit from?

1. Organic Search Results – Organic results are the natural populated results of website with high relevance and legitamacy from the search engines “i.e  Google, Yahoo, Bing..”

Pros:

• Organic search results are accessed more than any other search result online!
• Once you have reach the top spot, your web site can have a keyword like “Ceiling Fans Houston” and every time your keyword is search your website will populate in the Top 5 of google.  This is Organic Search Results.  Search Engine Optimization #1 focus should be creating organic search results.
• Result in Yahoo, Bing, and MSN can happen instantly with a great web design and a search engine friendly web site.
• Local search results can be accomplished within a month sometime a week.  Example: “Houston Marketing” vs. “Marketing”  Houston Search Engine Marketing should be your web sites first goal.   This can generate traffic that is qualified and fast.

Cons:

• It can take some time to reach a top spot depending on the competitive nature of your keyword.  Some organic results can happen in just a few days others may take months.
• Organic Search Engine Optimization campaigns need extreme care with ethical tactics. If SEO consultants use dirty tactics to generate results your website will be blacklisted after a few months.
• Google uses different methods of judging a website compared to Yahoo and Bing. Google can take a little more time to generate high rankings. Google search results factor in the quality of links pointing to your website. This can take time because to maintain high ranking and to sustain them for years you need to obtain high quality links and avoid sites that use bad SEO tactics.

2. Social Media Optimization

Houston Companies need to be on Facebook, Myspace, Twitter, Squidoo, Wordpress… and about 100 other social media tools.  Social Media isn’t the most qualified forms of search results, but it can generate a large amount of traffic.  The more traffic you generate the higher your organic results rank.  Plus if you understand the social media you can dominate niche keyword and a free list of qualified prospects to market to for years.  There is a crossroads with social optimization and organic optimization but if used properly search engine will indorse your website and your brand.

3. Pay Per Click / PPC

Pros:

• PPC will give you the quickest results and an instant online presence.
• Cost per click can be low if you optimize pages for specific keywords.
• Keyword research is vital! If done correctly your conversion rates can be high and sales can pay for your PPC campaign.
• A great tool to find the keywords that will turn into conversion before investing a lot of time with your organic campaign.

Cons:

• Can become very expensive.
• Business often become dependent on PPC and disregard the money save if they focused on organic results.
• If you make one mistake or poorly manage a campaign your business can go from spending 100’s of dollars into 1,000’s in a matter of minutes.
• The science to have great ad quality is hard to master. There can be trial and error for new online marketers.

4. Link Building

Link building is the most important element in Search Engine Optimization if you are competing for keywords with high search results.  Quality over Quantity is a hard methidology to follow but very important.  Linking to relevant and website with authority is not as easy as it sounds.

1. You must identify quality links.
2. You will need to request them from site owners.
3. Locate the effect directories for your site to link to without hurting your relevance.
4. Pleasing Google!
5. These are just a few of 100’s of elements to be successful.

5. Blogging & Content

Content is KING!  Content are the words on the page.  Optimizing pages for results can be difficult if you want to maintain a user friendly with a profession image as well as letting Google understand your page.  Blogging is one of the best ways to create topic specific keyword result.   If you scan this page look at how many time “Search Engine Optimization” and “Houston” is referenced.  This is by no accident.

CONTENT KEY ELEMENTS:

1. Placement of Keywords
2. Frequency of Keywords
3. Overall Natural Flow of Phrases
4. Titles | Meta Data | Anchor Text
5. Navigation on Webpage.
6. Weight of Keywords… and my little secrets!

I hope this helped you understand Search Engine Optimization.  Hopefully I can help assist you in achieving high rankings in Google.