cool wordpress themes

Risk Avoidance and the ROI of Social Media, Insurance, Guitars and Tires

On 01.25.10, In Marketing Measurement, Word-of-mouth marketing, customer service, marketing, social media, by Augie Ray

Much of the results generated by Social Media can be measured quantitatively and qualitatively: transactions, decreased customer service costs, increased awareness, improved sentiment, etc. But some of the advantages from Social Media cannot be measured, because much like investments in insurance and tires, the benefits come from risk avoidance. Why total and complete Social Media ROI may be impossible to measure but can be estimated.

5 Comments
Leave A Response

Tagged with: • • • • • • • • •
 

Interview on Marketing Voices

On 01.19.10, In Marketing Measurement, Nate Elliott, Word-of-mouth marketing, marketing, social media, by Nate Elliott

[Posted by Nate Elliott. Follow me on twitter.] I was pleased to have the chance recently to speak with Jennifer Jones of the Marketing Voices podcast. We talked about reaching Gen X through social media marketing and word of mouth,…

3 Comments
Leave A Response

 

Case Study: The NHL Uses Tweet-Ups To Energize Its Fan Base And Reach New Audiences

On 11.05.09, In Brand marketing, Groundswell, Nate Elliott, Word-of-mouth marketing, marketing, social media, by Nate Elliott

[Posted by Nate Elliott. Follow me on twitter.] Yesterday we published a case study that I’m really excited about, covering how the NHL used tweet-ups to create excitement for the 2009 Stanley Cup playoffs. The league worked with fans to…

0 Comments
Leave A Response

 

Using Social Media To Create And Amplify Offline Influence

On 09.30.09, In Consumer Marketing Forum EMEA, Nate Elliott, Word-of-mouth marketing, advertising, by Nate Elliott

[Posted by Nate Elliott. Follow me on twitter.] According to all the data I’ve collected in the past few years — no matter what age group or country you study, and no matter how actively people use social media –…

0 Comments
Leave A Response