As noted last week

For websites who continually update their content on a regular basis, this is fabulous news. Because Google is updating their index in real time, they are always going to be looking for the freshest, most relevant content for any given search phrase.

What does this mean for website owners who are not updating their content on a regular basis? It means that over time, you just might find your site is getting replaced in the SERPs by those websites that do have a steady stream of content that they are publishing every day or every few days.

So, the biggest concern website owners have about Caffeine is how they are going to keep fresh content flowing to their website on a regular basis. I mean, it’s hard work to write fresh content each day around some topics like log homes, barns, or drawer slides.

If you have an SEO company to help you, this job is much easier. They should be willing to generate fresh, new content for you, or at the very least, provide a road map that will show you how to do it yourself. If you choose to do this yourself, you should spend some time finding a great, SEO friendly, content management system such as Wordpress. This will allow you to quickly and easily add new content to your website as often as you wish.

It is also important to remember that Google and the other engines also index social media sites that you should be adding content to on a regular basis. Facebook, Twitter, YouTube, and others are great examples of sites that rank well in the SERPs. By adding content to these sites frequently, you can use their authority and credibility to start ranking well for the terms your potential customers are searching for. Then, through your profiles on these sites, you can funnel that search traffic to your website.

If you need some help getting started, here are some ways to keep adding new and refreshing content to your website and other social properties.

1. Blog, Blog, Blog – Blog every single day if at all possible.
2. Write and submit legitimate press releases.
3. Set up a Facebook page and link to it from the home page of your website. Invite your visitors to become a fan, now known as “Like” and add content on a regular basis.
4. Set up a Twitter account and start tweeting like a mad man!
5. Grab a Flip HD camera, or any video camera of choice, start shooting video about your products or services and load them up on your YouTube account.
6. Post pictures about your company on Flickr. You can add pictures of your employees, parties, corporate offices, products, or anything related to your company or industry.

I’m sure you get the picture.

One important thing to remember when trying to rank well in the SERPs is, that even if you are publishing content to your site on a regular basis, there is still going to be the competition factor. If the content you are creating is of poor quality or is super boring, someone else might be producing content that is high quality and exciting. This content will always deserve to rank higher and most likely will. So don’t be tempted to just add a bunch of nonsense to your site just to get the freshness factor, you should always build content with the end user in mind. Doing so will not only help you rank well, but help convert your visitors once they reach your website.

Recently, Robert Scoble posed the question, “Should we give Google Buzz another look?” Last week at SMX Advanced, Matt Cutts said almost the exact same thing when answering a question posed by Danny Sullivan. Here is what Matt said:

“Do you remember when you first started on Twitter, and you didn’t know quite what to do with it? Who do I follow? What do I say? I didn’t really “get” Twitter for months. But as I found interesting people to follow and got the hang of it, I began to see the appeal of Twitter and started using it more often. I’ve noticed Buzz is tracing that same trajectory for me: an initial burst, followed by a bit of a slump, and then a steady climb as I found people that make Buzz interesting.

Buzz fits nicely between tweeting and blogging. Twitter is perfect when you want to share a link or a single crystallized idea. But Twitter isn’t as strong for group discussion or expressing medium- to long-form ideas. At the same time, blogging is great when you want a permalinked url that will stand the test of time, but it can be a real pain to write a blog post. I always feel like I have to polish my blog posts and it seems to take me at least an hour to write a blog post no matter what I say.

Buzz has the casual feel of Twitter, but you can dive into a topic pretty deeply. Buzz is easier than a blog post, but can look almost as polished. I find Buzz especially good for asking opinions, because the signal-to-noise ratio is (at least right now) quite high. I think Buzz is incredibly strong for internal company discussions too, so I’m looking forward to Buzz rolling into Google Apps.”

Personally, I’ve never considered Buzz to be anything more than what Twitter can offer me; however, I do see some value to the service now that I understand it a little better. I am also starting to believe that mentions of a website URL in Buzz holds more value in terms of building credibility in the SEO realm than mentions of URLs in Twitter.

It will be interesting to see where Buzz goes over the next year or so. I believe that over the next twelve months, we will be able to see if Buzz will flourish, or if it will simply fade way and be forgotten.

Twitter was the story of 2009, growing from less than 5 million monthly users to almost 30 million in the course of six months.  People joined, brands rushed in, and words like “Tweet” entered our common vocabulary. 

It was a heady year for Twitter, but has it had its day in the sun?  What do the headlines mean?

First of all, Twitter isn’t going anywhere any time soon.  It’s become ingrained into consumers’ and companies’ communication channels.   And it’s just getting started—under development are more tools to help enterprise customers manage and learn from the billions of tweets produced globally.

Secondly, who said Twitter is for everyone?  It serves a great purpose for many people, but it lacks Facebook’s wide range of applications (and thus wide appeal).  It also lacks a great deal of the noise that many find makes Facebook a less than ideal business networking, news, and sharing environment. 

Lastly (and most importantly) is what the headlines are not conveying.  Yes, overall growth is slowing—how could it not after posting 1,000%-plus growth in such a short time?–but the key for marketers is not the number of Twitterers but the habits, Technographics and psychographics of Twitterers.  As Sean Corcoran and Josh Bernoff demonstrated in their December 2009 report, “Who Flocks To Twitter?,” Twitters are the connected of the connected, overindexing at all Social Media habits.  For example, Twitterers are three times more likely to be Creators (people who create and share content via blog posts and YouTube) as the general US population. 

Twitter’s growth may slow (or perhaps it will see an @oprah-like bounce now that @billgates has joined and is generating PR), but its value to those who Twitter and to marketers is not in question into the very foreseeable future. 

1. If you look at the Twitter radar last month their was a user data base of 20 million people on twitter.   Last month there was 157 Million users subscribed and sending SMS text messages.  In the marketing world the return on 157 million vs. 20 million is huge.

2. Mobile vs. CPU?  Just as a reminder to most mobile users who have an account with twitter, you should know that the default setting is to not send SMS messages.  What does this mean?  Out of that 20 million half of them don’t even have their twitter account forward to their phone.  Pocket marketing is the most personal and engaging form of marketing.  DID I SAY ENGAGING?

3. Twitter can’t  bring prospect / consumer interaction like an SMS Text Message.  SMS can provide polls, voting, trivia, Text2Win and brand engagement not just SPAM to phone.  Twitter is quickly turning into spam and people are opting out of the twitter community.

4. Tracking is a huge key to measure the success of your companies media.  A business can track marketing materials with keywords and promo codes within SMS Messages.  This  will give them the opportunity to see where their marketing dollars are wasted and helps them spend money where their marketing is effective.  Twitter is a status update, there is ZERO tracking method for tweets.

5.  Twitter is Twitter.  SMS Marketing gives you the ability to take advantage of mobile marketing agencies for guidance to complete a quality, creative, successful campaign.  Mobile Marketing professionals know what consumers want and the trends to create a high level of engagement with your audience.

Being and Exclusive Mobile Member gives a brand more meaning to a user than the product or service —>

Ryan Nelson: SMS is still more engaging than a Tweet.  After I receive 500 Tweet in a day, I don’t care anymore.   I subscribe to a SMS campaign for the Houston Dynamo… I like the Dynamo, I subscribe and I will read it because I am a qualified consumer, interested in the Dynamo enough to opt-in to the mobile club.  The Dynamo will not waste time and money when sending a SMS messages to my phone.  I have purchased 4 tickets this season because they reminded me of home games.

Visit WHAMmobile for more information about Mobile / SMS Marketing