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Who is the MVP of the Marketing Bowl: Social Media or Super Bowl Ads?

On 01.31.10, In Brand marketing, TV advertising, advertising, marketing, social media, by Augie Ray

A shift is occurring in the relative importance to marketers of Social Media and Super Bowl advertising. As Coca-Cola, Pepsi, Audi, E*Trade and Unilever are demonstrating, the servant is becoming the master.

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Social Media is the New Super Bowl: Pepsi Refresh and What It Means to Marketers

On 01.03.10, In Brand marketing, Marketing Measurement, TV advertising, advertising, social media, by Augie Ray

If you track Social Media news, you saw the eye-catching headline: “Pepsi’s Big Gamble: Ditching Super Bowl for Social Media”. For the first time in 23 years the brand will not be purchasing a Super Bowl spot. Instead, it is sinking $20M into a Social Media program called Pepsi Refresh. The Pepsi Refresh site will allow people to vote for worthwhile community projects, and Pepsi expects to sponsor thousands of local efforts via this program. What does this mean to marketers?

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2010: The Year Marketing Dies…

On 12.16.09, In TV advertising, advertising, marketing, social media, by Augie Ray

Marketing’s been under attack for some time, but in 2009 we witnessed the most profound evolution the marketing world has seen in fifty years or more. The pace of change is not going to lessen in 2010. Core elements that have driven marketing practices for decades–such as messaging strategy, mass media, PR, advertising, and others–will continue to change rapidly. Let’s explore the trends and what they mean to marketers.

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Guest Post: Michael Greene on How to Source Video Ad Creative

On 11.06.09, In Agencies, Guest posts, Nate Elliott, TV advertising, Video, by Nate Elliott

You may not know the name Michael Greene, but if you’re a Forrester client or you read this blog regularly then you’ve certainly seen his work. As a researcher on our team, Michael produces some great research — most notably…

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