Bing/News Corp: Not a Game Changer

Posted by Shar VanBoskirk and Sarah Rotman Epps] Media outlets report that Microsoft and News Corp are in talks about an exclusive relationship, where Microsoft would pay News Corp to remove its content from Google and allow it to be…

 

How Industries Spend On Interactive Marketing

[Posted by Shar VanBoskirk] I dedicate this blog post to anyone who has read Forrester’s interactive marketing forecast and thought, “well that’s great, but how are interactive marketers in *my* industry spending on interactive tools.” I’ve just published the US…

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Less Is More For MSN.com

[Posted by Shar VanBoskirk] Last night Microsoft launched a new look and feel for msn.com to a limited number of consumers. The new design will roll out to the mainstream in January. Forrester got a sneak peak of the new-and-improved…

 

Marketers Struggle For Interactive Support

[Posted by Shar VanBoskirk] I’m just back from Dallas where I was part of the iProspect/Range Online client summit — a one day event of mostly client stories (from a high profile list of marketers) about their successes and woes…

 

Yahoo! Takes Baby Steps Toward Much Needed Search Improvement

[Posted by Shar VanBoskirk] Yesterday Yahoo! announced enhancements to its search advertising business and consumer experience. These enhancements include the following: Enhanced reporting — Advertisers will now be able to see how their search ads are performing on Yahoo.com compared…