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Becoming the Pin Drop

Yesterday I read a post from David Mihm on all of the Q1 changes to the local scene. He said only 15% of businesses (and it may be lower when spam is accounted for) have claimed their business with Google.
I knew the amount of claimed businesses would be low, but I didn’t expect … Read more

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Bing/News Corp: Not a Game Changer

Posted by Shar VanBoskirk and Sarah Rotman Epps] Media outlets report that Microsoft and News Corp are in talks about an exclusive relationship, where Microsoft would pay News Corp to remove its content from Google and allow it to be…

 

How Industries Spend On Interactive Marketing

[Posted by Shar VanBoskirk] I dedicate this blog post to anyone who has read Forrester’s interactive marketing forecast and thought, “well that’s great, but how are interactive marketers in *my* industry spending on interactive tools.” I’ve just published the US…

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Marketers Struggle For Interactive Support

[Posted by Shar VanBoskirk] I’m just back from Dallas where I was part of the iProspect/Range Online client summit — a one day event of mostly client stories (from a high profile list of marketers) about their successes and woes…

 

Yahoo! Takes Baby Steps Toward Much Needed Search Improvement

[Posted by Shar VanBoskirk] Yesterday Yahoo! announced enhancements to its search advertising business and consumer experience. These enhancements include the following: Enhanced reporting — Advertisers will now be able to see how their search ads are performing on Yahoo.com compared…