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2010: The Year Marketing Dies…

On 12.16.09, In TV advertising, advertising, marketing, social media, by Augie Ray

Marketing’s been under attack for some time, but in 2009 we witnessed the most profound evolution the marketing world has seen in fifty years or more. The pace of change is not going to lessen in 2010. Core elements that have driven marketing practices for decades–such as messaging strategy, mass media, PR, advertising, and others–will continue to change rapidly. Let’s explore the trends and what they mean to marketers.

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Guest Post: Tom Cummings on how marketers are using Twitter (and what they can do better)

On 12.11.09, In Groundswell, Guest posts, Nate Elliott, marketing, by Nate Elliott

As a Forrester analyst I get to work with a fantastic team of researchers – including Tom Cummings, who contributes some great work to our research on social media marketing and a wide range of other topics. Below, Tom discusses…

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Waveland Bowl – Ryan Nelson

On 11.07.09, In Brand marketing, Mobile-Marketing, SMS Coupons, SMS Marketing, marketing, by Ryan Nelson

Mobile Marketing today is not only for big corporations with big wallets.  The text message coupon has quickly spread into the local space and has generate instant results with an out standing ROI for small businesses. The real question is not if your company can use mobile, is it how to use it effectively?
Waveland Bowl [...]

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Case Study: The NHL Uses Tweet-Ups To Energize Its Fan Base And Reach New Audiences

On 11.05.09, In Brand marketing, Groundswell, Nate Elliott, Word-of-mouth marketing, marketing, social media, by Nate Elliott

[Posted by Nate Elliott. Follow me on twitter.] Yesterday we published a case study that I’m really excited about, covering how the NHL used tweet-ups to create excitement for the 2009 Stanley Cup playoffs. The league worked with fans to…

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Video Marketing via Video Sharing Sites

On 01.22.08, In advertising, marketing, by bryanong

Video sharing sites for example YouTube and Metacafe seems to be the biggest hits in town especially with the younger and modern generations. These video sharing sites have also become the next advertising medium for many marketers. Marketers have been…

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