Much of the results generated by Social Media can be measured quantitatively and qualitatively: transactions, decreased customer service costs, increased awareness, improved sentiment, etc. But some of the advantages from Social Media cannot be measured, because much like investments in insurance and tires, the benefits come from risk avoidance. Why total and complete Social Media ROI may be impossible to measure but can be estimated.
[Posted by Nate Elliott. Follow me on twitter.] I was pleased to have the chance recently to speak with Jennifer Jones of the Marketing Voices podcast. We talked about reaching Gen X through social media marketing and word of mouth,…
If you track Social Media news, you saw the eye-catching headline: “Pepsi’s Big Gamble: Ditching Super Bowl for Social Media”. For the first time in 23 years the brand will not be purchasing a Super Bowl spot. Instead, it is sinking $20M into a Social Media program called Pepsi Refresh. The Pepsi Refresh site will allow people to vote for worthwhile community projects, and Pepsi expects to sponsor thousands of local efforts via this program. What does this mean to marketers?
[Posted by Nate Elliott. Follow me on twitter.] Marketers don’t think they’re very good at measuring social media. When my colleague Emily Riley asked marketers to rate their ability to measure the impact of their social media initiatives, the average…
Interactive marketing, SEO and social media are a few of the marketing techniques Ryan Nelson has been perfecting for years. Ryan has developed marketing strategies for Clear Channel Outdoor, Sony, MLS, Usher, Macy Gray, University of Buffalo, Kooza, Prudential California and a list of many other large events and fortune 500 companies.
