If you saw the headlines yesterday, you might be excused for thinking Twitter was in decline: “Twitter’s growth slows dramatically,” “Twitter popularity declines, growth slows down,” and “Is Twitter ‘Traffic’ Tanking?” But is the story the number of Twitterers or the habits of those Twitterers?
As a Forrester analyst I get to work with a fantastic team of researchers – including Tom Cummings, who contributes some great work to our research on social media marketing and a wide range of other topics. Below, Tom discusses…
[Posted by Nate Elliott. Follow me on twitter.] I’ve spent the last year living and working in Vancouver, Canada — speaking with many Canadian interactive marketers and agencies, and collecting survey data on Canadian consumers — so I’m pleased to…
[Posted by Nate Elliott. Follow me on twitter.] Yesterday we published a case study that I’m really excited about, covering how the NHL used tweet-ups to create excitement for the 2009 Stanley Cup playoffs. The league worked with fans to…
[Posted by Nate Elliott. Follow me on twitter.] Marketers don’t think they’re very good at measuring social media. When my colleague Emily Riley asked marketers to rate their ability to measure the impact of their social media initiatives, the average…
Interactive marketing, SEO and social media are a few of the marketing techniques Ryan Nelson has been perfecting for years. Ryan has developed marketing strategies for Clear Channel Outdoor, Sony, MLS, Usher, Macy Gray, University of Buffalo, Kooza, Prudential California and a list of many other large events and fortune 500 companies.
