cool wordpress themes

Risk Avoidance and the ROI of Social Media, Insurance, Guitars and Tires

On 01.25.10, In Marketing Measurement, Word-of-mouth marketing, customer service, marketing, social media, by Augie Ray

Much of the results generated by Social Media can be measured quantitatively and qualitatively: transactions, decreased customer service costs, increased awareness, improved sentiment, etc. But some of the advantages from Social Media cannot be measured, because much like investments in insurance and tires, the benefits come from risk avoidance. Why total and complete Social Media ROI may be impossible to measure but can be estimated.

5 Comments
Leave A Response

Tagged with: • • • • • • • • •
 

Communication is Everything

On 07.11.07, In communication, customer service, by bryanong

Bad communication is a problem. No communication is unforgivable.Productive and long lasting client relationships are nourished through frequent client communications.As an account/project manager like myself, communication is the only way to find out …

0 Comments
Leave A Response